PRODUCT DESIGNER · B2B FINTECH, AI & COMPLEX UX

Complex products,
confidently explained.

I design for high-stakes decisions: tools expert users work in daily, and journeys that make unfamiliar and complex concepts clear to the customers they serve, often building with AI along the way.

View my work ↓ Let's connect

Available for work About me

Hey, I’m Carmen! I came to design from a science background, which mostly means I like testing things and being honest about what the results show.

Product Designer at Liberis
Founder & Designer, HerFreedom101

Piano Composing Tea lover Solo travel Design

SELECTED WORK

Different contexts.
Thoughtful decisions.

HOW I WORK

Understand the problem.
Create, test and learn.

I start with people’s needs and product goals, explore solutions with the team, and use what we learn to shape what comes next.

Start with people and their needs

I use research, data and team conversations to understand people’s needs, product goals and the constraints we’re working with.

Make ideas tangible

I map journeys and prototype ideas, using AI to help assemble flowcharts and build interactive prototypes with working logic so I can test how the experience responds to different choices and inputs.

Let evidence change the plan

I use research, feedback and real usage data to challenge assumptions and refine the direction, including simplifying the experience or changing priorities as I learn.

EXPERIENCE & OWNERSHIP

Product Designer at Liberis

March 2022 – Present

Led end-to-end design for a 0-to-1 funding product from account creation through launch, and shipped a progress and recovery model now reused across Partner Hub workflows. I also work across merchant-facing journeys, the internal portal used by operations and underwriting, and proof of concepts and product demos that support new partner opportunities. I plan and moderate my own research, interview for the design team, and work with engineers through delivery.

Founder & Designer at HerFreedom101

October 2025 – Present

Designed, built and shipped a wellness product to Google Play and the App Store using AI-assisted development, then used early behaviour to replace a feature dashboard with one adaptive daily journey.